{"product_id":"how-big-things-get-done-the-surprising-factors-behind-every-successful-project-from-home-renovations-to-space-exploration","title":"How Big Things Get Done: The Surprising Factors Behind Every Successful Project, from Home Renovations to Space Exploration","description":"\u003cp\u003eWorld expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale.\n\n‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow\n\nNothing is more inspiring than a big vision that becomes a triumphant new reality. Think of how Apple’s iPod went from a project with a single employee to an enormously successful product launch in eleven months. But such successes are the exception. Consider how London’s Crossrail project delivered five years late and billions over budget. More modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?\n\nUnderstanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg. In How Big Things Get Done, he identifies the errors that lead projects to fail, and the research-based principles that will make yours succeed:\n\nUnderstand your odds. If you don’t know them, you won’t win.\nPlan slow, act fast. Getting to the action quick feels right. But it’s wrong.\nThink right to left. Start with your goal, then identify the steps to get there.\nFind your Lego. Big is best built from small.\nMaster the unknown unknowns. Most think they can’t, so they fail. Flyvbjerg shows how you can.\u003c\/p\u003e","brand":"Bent Flyvbjerg, Dan Gardner","offers":[{"title":"Default Title","offer_id":43974256590902,"sku":"9781035018956","price":1285.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/6081\/3622\/files\/9781035018956_150fb779-a887-4169-bede-54231a5a375b.jpg?v=1754749516","url":"https:\/\/diamond-pub.com\/ar\/products\/how-big-things-get-done-the-surprising-factors-behind-every-successful-project-from-home-renovations-to-space-exploration","provider":"Diamond Pub","version":"1.0","type":"link"}