{"product_id":"start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action","title":"Start With Why: 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action","description":"\u003cp\u003eOne of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO\u003c\/p\u003e\n\n\u003cp\u003e-----------\u003c\/p\u003e\n\n\u003cp\u003eSimon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:\u003c\/p\u003e\n\n\u003cp\u003eWhy are some people and organisations more innovative, more influential, and more profitable than others?\u003c\/p\u003e\n\n\u003cp\u003eThe answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.\u003c\/p\u003e\n\n\u003cp\u003eWith a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.\u003c\/p\u003e","brand":"Simon Sinek","offers":[{"title":"Default Title","offer_id":44681155543094,"sku":"9781405977593","price":1143.0,"currency_code":"EGP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/6081\/3622\/files\/9781405977593_4fa048b6-ea73-45e2-a4d7-f0dbd12bed01.jpg?v=1768168477","url":"https:\/\/diamond-pub.com\/products\/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action","provider":"Diamond Pub","version":"1.0","type":"link"}